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assurance

guarantee / confidence / promise / insurance
Noun
pl: assurances

This term conveys a sense of certainty and security, whether it is an external promise made to another person or an internal state of confidence. It differs from a simple promise by implying a stronger, more formal commitment designed to eliminate anxiety or doubt. In British English, the word is used specifically in a financial context to describe a life insurance policy that is guaranteed to pay out, as opposed to insurance which only pays if a specific event occurs. This creates a distinct semantic divide between the general sense of confidence and the technical legal sense of a guaranteed payout.

Meanings

Noun

A positive declaration intended to give confidence or to remove doubt.

"He gave me his assurance that the project would be finished on time."

Noun

Confidence in one's own abilities or character.

"Her self-assurance during the presentation impressed the board of directors."

Noun

A promise or guarantee that a particular outcome will occur.

"The company provided a written assurance that the product was waterproof."

Noun

A type of life insurance policy, particularly in British English, that pays out a sum upon the death of the insured.

"He took out a life assurance policy to provide for his children."

Related Words

Last Updated: June 13, 2026Report an Error