overprice

This term carries a strong negative connotation, implying a disconnect between a product's utility and its cost. It suggests a lack of fairness or a strategic attempt to exploit a buyer's lack of knowledge or desire for status. While underprice suggests a bargain, overprice suggests a rip-off or an inflated valuation.

In commercial contexts, the word is often used to describe pricing strategies that target luxury markets or occur during periods of high demand, such as ticket scalping. It focuses on the objective or perceived imbalance of value rather than just a high price point.