storytelling

narrative art / storytelling / oral tradition

Noun

This term describes the intentional act of weaving a narrative to transmit culture, values, or emotional truths. It carries a connotation of intimacy and oral tradition, evoking images of a speaker and a captivated audience sharing a common experience. In modern professional contexts, it has shifted toward a strategic tool for persuasion and branding. It is treated as an uncountable noun when referring to the general art or practice, though it can occasionally be used countably when referring to specific instances or styles of narrative delivery.

Meanings

Noun

The social and cultural activity of using language to communicate a narrative, often involving a sequence of events and characters.

"The elder shared the history of the tribe through traditional storytelling."

Noun

The art or skill of crafting a narrative to engage an audience or convey a specific message.

"The marketing campaign relied on effective storytelling to build an emotional connection with consumers."

Last Updated: June 13, 2026•Report an Error