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segment

When used as a noun, "segment" often refers to physical pieces (like fruit) or abstract groups (like market research). As a verb, it is most commonly used in professional or business contexts to describe the process of organizing a large group into smaller, manageable categories.

💬Casual Conversation

🎬Tuesday afternoon, Chloe is stressing over a marketing project while Ryan is mid-game.
Chloe Smith

I'm totally bombing this paper. How do I even segment the target audience?

Chloe Smith
Ryan
Ryan

bet. just split them up by age or whatever.

💡
Chloe uses 'bombing' (slang for failing) to express her academic anxiety. Ryan responds with 'bet', a slang term used here as a casual acknowledgement, while offering a literal and overly simplistic solution to the marketing task of segmenting a population.

Meanings

noun

One of the parts into which something is or may be divided.

"The orange was divided into several juicy segments."

noun

A distinct part or section of a larger whole, often referring to a specific group within a population.

"The company is targeting the youth segment of the market."

verb (transitive)

To divide something into separate parts or sections.

"The analyst decided to segment the customer base by age and income."

Last Updated: May 23, 2026Report an Error