greeting
welcome / salutation / message / greeting card
Noun
pl: greetings
This term encompasses both the immediate act of acknowledging someone and the physical or digital medium used to convey well-wishes. It carries a positive, social connotation of openness and friendliness, serving as the primary social lubricant for initiating interactions. As a noun, it is typically countable when referring to specific messages or individual acts of welcome. However, it can function as an uncountable noun when referring to the general practice or concept of welcoming others.