blatant

This term carries a strong negative charge, typically describing behavior that is not only obvious but also offensive or shameless. It suggests a lack of attempt to hide a wrongdoing, implying a certain level of arrogance or defiance on the part of the actor. When used to describe a fact or a lie, it emphasizes that the truth is so apparent that any attempt to deny it is absurd. It differs from "obvious" by adding a layer of moral judgment or social disapproval.